You may be 5 steps away from landing your next star hire and add a real talent to your startup team.
Here are all the problems a counter offer doesn't solve. Actually, a counter offer can create only new problems.
Why does anyone hire in the first place? People don't hire for origin or money - they hire for skills.
The culture code is a great way to distinguish yourself - in policy, voice, even design - from other players in the field. It's an opportunity to showcase what makes your company unique.